The Animal Life Movement
Logo design, brand identity system, illustration, brand marks
The Concept
The core of this identity is built around expression, not just of animals, but of moments. The lion logo captures a single, intense instant: a raw, emotional surge that reflects the spirit behind every design in the brand.
The style blends hand-drawn engraving with bold framing, giving it both power and precision. Supporting marks, including a gothic wordmark, monogram, and typographic layouts, together they build a flexible system that can scale from garment tags to storefronts.
The Project
The Animal Life Movement is a streetwear label founded on meaning, not just style. Each piece explores the deeper instinct behind expression.
I was brought in to develop a logo and identity system that could carry that spirit forward. What already existed in the artwork, created by founder Orhan, was a world of emotion. My role was to translate that into a mark and system that felt just as alive.
