Sūpāsawā
Logo design, brand identity system, custom illustration, label design
The Concept
The identity centres on an engraved illustration of a snake wrapped around a lemon, The snake, often a symbol of potency and transformation, mirrors the product’s sharp, concentrated sourness, while the lemon nods to the citrus flavours it replaces.
Gold foil and a bold black palette elevate the packaging, balancing refinement with visual impact. The typographic layout contrasts the ornate symbol with clean, modern structure, designed to be both striking on-shelf and clear in use.
The Project
Sūpāsawā is a professional-grade sour cocktail mixer, created to replace lemon and lime juice in high-end bartending. With a consistent pH, zero sugar, and long shelf life, it offers efficiency without compromise.
I developed the logo, illustration, badge system, and label design, with the goal of communicating clarity, intensity, and a sense of modern ritual.
