Yosshi Brewing Company
Logo design, brand identity system, label design, packaging illustration
The Concept
The Yosshi logo combines traditional cross-hatching with minimalist geometry, capturing both clarity and depth.
Inspired by vintage packaging, the label uses structured composition and ornate detailing. Each flavour is distinguished by its own colour and stamp design, allowing variation within a consistent system.
The Project
Yosshi is a premium cider brand that uses apples grown at the base of Mount Fuji.
I was commissioned to develop a logo and packaging system that reflects the product’s unique origin and quality, blending cultural reference with a refined visual identity.
