White Nene Coffee Roasters
Brand identity, illustration, logo design, badge system, monogram, typography
The Concept
At the heart of the identity is an illustrated goose carrying a sandal, a character drawn from a personal story tied to the brand’s origin. This symbolic pairing of animal and object reflects both emotion and purpose: the nēnē (Hawaiian goose) represents nature, freedom, and place.
Rendered in my engraved style, the mark balances sincerity with character, tradition with modern simplicity
The Business
White Nene is a modern Hawaiian coffee roaster, committed to honoring the Aina (land) and the people who work it. With a focus on quality, sustainability, and local collaboration, the brand celebrates the depth and story behind every cup — from soil to roast to sip.
