The Chemist
Logo design, custom typography, brand identity system, label illustration, packaging design
The Concept
A snake coiled around a chalice, a symbol drawn from apothecary iconography. The engraved style bridges old-world medicinal cues with modern clarity, establishing a visual tone of trust, sophistication, and small-batch integrity.
The snake represents knowledge, danger, and transformation.
The chalice suggests ceremony, tradition, and refinement.
Together, a visual metaphor, crafted potency held in ritual form.
The Project
I began with the logo and brand identity system, creating a detailed lockup that included a custom monogram, emblem, and illustration. Later expanding into a full label design, combining precision layout with engraved textures and typographic hierarchy.
The result is a timeless visual system that stands confidently on-shelf while speaking to the brand’s story - part science, part alchemy, and fully handcrafted.
